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Critics, Trolls and the Disgruntled Few: Reputation Management in the Age of Social Media

  • By
  • Kimberly Buffington and Michael S. Horikawa
Managing reputation is tough when every person with a social media account is a potential critic with global reach. Organizations must contend with the concern that one negative social media posting could destroy hard-earned goodwill built up through years of thoughtful investments and interactions.
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